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Understand customer behaviour using digital analytics in engagement insights, a capability of Dynamics 365 Customer Insights.
Use out-of-the-box web analytics reports to see who’s coming to your website and what they’re doing.
Use out-of-the-box reports to see who’s using your mobile app and what they’re doing.
Create custom reports and views based on real-time customer behaviour data, identify patterns and correlations, and make informed decisions.
Use funnel reports to identify obstacles and opportunities for customer journey optimisation.
Combine behavioral data with customer profile data including transactional, demographic, and social media data.
Examine data in web analytics, mobile app analytics, and custom reports using customer profile filters from audience insights.
Narrow your analysis to a specific segment and touchpoint during the customer journey.
Enjoy enterprise-ready digital analytics with advanced scalability and security capabilities.
Count on an enterprise-grade solution that has achieved certifications including ISO, EU Model Clauses, HITRUST, and FERPA.
Use built-in data governance tools to help stay compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
See how digital analytics completes the view of your customer.
Read an overview and browse how-to guides.
Personalise communications and create seamless customer journeys by activating contextual insights and segments in a marketing automation solution.
Bring in direct customer feedback from survey data to enhance customer profiles using Dynamics 365 Customer Voice.
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